Many ranchers already collect a lot of data, but they do not share it. Vicente Villa explains, “I use after school hours like registering the cattle.” This shows that ranchers are already working hard to keep track of their animals. However, this information is usually private. If this data was shared in an app like El Sello, it could help customers trust the product more.
Another issue is the quality of cattle. Not all cattle are the same, and this affects the meat people buy. Vicente Villa also says, “Some people don’t buy good cattle, and they have defects.” This means that sometimes the final product is not the best. With El Sello, ranchers could show proof of their quality and practices. This would help customers choose better products and push ranchers to improve.
There is also a lot of unused information in the industry. Vicente Villa mentions, “There is a lot of data that can be collected.” This is important because data can help improve the system. For example, it can show which farms are more sustainable or which ones have better practices. By sharing this information, the app can give users a clearer view of the industry.
Transparency is another big problem. Samuel Perez explains, “It helps us know what ranchers think and also helps us see the problems, for example, the lack of transparency in the meat industry in Colombia.” This shows that people need more clear and honest information. El Sello could solve this by making everything more open and easy to understand.
Middlemen are also a major issue. They often control prices and make it harder for ranchers to earn fair money. Samuel Perez says, “Many ranchers have a problem with middlemen because they control prices.” This means ranchers do not always have control over their own products. With El Sello, ranchers could connect more directly with buyers, reducing the role of middlemen.
This problem also affects quality. When ranchers have to pay middlemen, they may not have enough resources to improve their farms. Samuel Perez explains, “Because they have to pay the middleman and we have better opportunities, we can boost the quality of the meat in Colombia.” This shows that removing middlemen could lead to better products and better opportunities.
However, the idea also has challenges. Jhon Huiguita points out, “I could detect some verification and safety issues.” This is important because if the app is not secure, people may not trust it. Without trust, the app would not work well. This means the app needs strong systems to check and verify information.
Technology can help solve this. John Huiguita says, “If you include AI features in your app, the processes and all the information you could share is going to be easier for everybody.” This suggests that AI could help organize data and make the app easier to use. It could also help verify information faster and more accurately.
He also adds, “If you start including some other features, for example AI features.” This shows that the app can improve over time. By adding new tools, El Sello could become more useful for both ranchers and customers.
In conclusion, El Sello is an idea that could improve the meat industry in Colombia. It focuses on trust, transparency, and better communication. Even though there are challenges like safety and verification, these can be solved with good technology. If the app is used correctly, it can help people make better choices and improve the quality of meat. In the end, El Sello is not just an app it is a way to build trust in the system.