Cafeteria Publicity Confuses Visitors

The Cafeteria was redone in 2015 posting signs with specific food images and advertisements that left COSMUN and Copa Columbus visitors confused by inaccurate publicity in the cafeteria.

Waiting in line customers crave what they see in the posters, but when they get to the cashier they find many items unavailable. This misleads students and recent visitors over the past month for events such as ISP Feedback Fair, Cosmun, and Copa Columbus.

“In the posters that are advertising in the whole cafeteria you can see that there are vegetables, cheese, tacos, nachos, They sell it in the cafeteria but they are not in the form of the ones that are visually selling in these posters,” Alejandro Gomez, 12th-grade student, said.

There are around 450 students in TCS High School. All these students visit daily the cafeteria and don’t have the opportunity to get products from the posters. This bumps up the sales in the cafeteria by craving students and visitors.

“There is corn available in the gourmet salad bar, but not as shown in the posters you are seeing,” Sara Suarez, a cafeteria worker, said.

While some products are not presented like in the posters, some items are not even present in the cafeteria. This disturbs Gomez since he feels they are promoting things that they cannot sell.  TCS students want to make a point that Servi Express` posters are displaying food that they don’t currently sell.

“No, we don’t sell pretzels like is shown in the advertisement. There are several items we show that are not sold to the students but are in the photo displays,” Suarez said.

Even though this has not yet been a problem for the cafeteria because most of the students don’t do anything about it, they might be at risk of a bigger problem. Another example of fake publicity is Red Bull´s controversial lawsuit. “Red Bull gives you wings” has been the energy drink’s slogan for nearly two decades. Now the company has agreed to pay out more than $13 million after settling a US class-action lawsuit that accused Red Bull of making false and misleading advertising claims, according to the drinks industry publication BevNet.

“I hope Servi Express corrects this problem, if not, they could be in danger not just of students complaints but of a lawsuit,” Gomez said.